Beija London make modern underwear like no one else – using a sizing system that means every body can find the perfect fit. Sisters Abbie and Mazie are the brains behind the brand’s body-positive approach to crafting feminine, no-fuss lingerie for all. We caught up with the sibling founders to find out a bit more about Beija and life at their flagship store at Coal Drops Yard.
What can people expect from your store?
Abbie – It’s paradise. Literally, if you are feeling down or in need of a girl power boost our store is the place to come. All the decorative aspects that are in there are chosen to make you feel positive about your most intimate parts. We have yoni vases, boob ring holders and moon cups to name just a few. Voluptuous flowers, beautifully curated by female creators and gorgeous underwear that we guarantee will leave you feeling informed about your size, and thoughtfully considered when it comes to the styles that suit you.
What can you find in your store that you can’t find anywhere else?
Abbie – This is our flagship store and the only place in the UK where you will be able to try on our product and have a bra fitting with our knowledgeable and kind staff. We have the whole collection there for you to peruse and feel just how beautiful the fabric that we use is!
What inspired you to start the business?
Mazie – Heaps of things! Mostly to serve women lingerie in a way that makes them feel included and considered. The whole bra fitting at a department store is so uninviting and feels old fashioned to us. We wanted to make it a place that women are excited to visit. Our intention is for women to have a spring in their step after they leave, feel great about their bodies and great about their boobs.
