Inspired by the engineering genius of the Cubitt brothers, Cubitts is driven by the belief that spectacles should be transformative objects – a confluent fusion of design, function, and style. Each frame is made by hand and built to be worn for life, repaired when necessary rather than replaced. By combining cutting-edge technology with traditional craft, Cubitts is modernising the global optical industry in its own quiet way.


What can people expect from Cubitts?
We are modern spectacle makers, and our stores encapsulate that ethos. Unlike often clinical-feeling high street opticians, each store is individually designed to reflect the local area and its history. Our Coal Drops Yard store references King’s Cross’ history as an area of constant renewal and rejuvenation, with particular design details paying homage to our namesake Lewis Cubitt, the Victorian architect who built the Granary Building and what is now Stable Street. As well as our core range of handmade spectacles and sunglasses, our Coal Drops Yard store offers thorough eye examinations, frame repairs and adjustments, and our Bespoke design and engraving service.


What can people find in the Coal Drops Yard Store that they can’t find anywhere else?
The Coal Drops Yard Collection: four Bespoke silhouettes, inspired by the fascinating people and places that make up King’s Cross’ history, including Thomas Heatherwick, Antony Gormley, and Boudicca. These frames are exclusive to our Coal Drops Yard store and are only available through our Bespoke service, meaning your pair will be made by hand in London to fit your exact facial measurements, in your choice of 140 acetate colours and patterns.


What was the inspiration behind Cubitts?
Our founder was obsessed with spectacles from a young age, but found that this centuries old industry had turned from creating something prized and precious to something clinical and throwaway. He wanted to revolutionise the industry, from introducing transparent pricing and eschewing upselling to democratising bespoke services, merging traditional craft methods with modern technology to create a product that people would cherish for many years.

Tell us a bit about the specialist knowledge and expertise that Cubitts offers?
We often have customers who come in with stories of their desperate search to find a frame that fits their petite nose/wide head/high cheekbones. Our store teams are highly experienced in finding the perfect fit no matter your requirements, and it’s always wonderful to see the reaction when a customer who has struggled previously finally finds something that fits. At the moment we offer styles in a range of sizes, from small to extra-large, but we have ambitious plans to expand our offering even further. We won’t rest until every head in town can find a pair of frames that fits just right.


Describe your perfect day out at Coal Drops Yard?

Shopping for beautiful things in Earl of East, Aesop, and Kitchen Provisions, before stopping off for something strong and smooth at Spiritland.


What are your three favourite Cubitts Products? 

The Langton Spectacles – This confident mid-century silhouette has a nod to the past, but ambitions for a bold new future.
The Judd Sunglasses – This thick square shape is a modern take on British styles from the early 1960s.

The Redux Case – Designed by illustrious architect and industrial designer Daniel Weil, this new case is an archetype of form following function.


What New products at Cubitts would you recommend for 2021?
Our new Panton frame. It’s such a classic shape, but we’ve modernised it by removing the bridge bump to give it a sleek, uninterrupted front. As well as our classic acetate shades, it comes in a range of bright new colours that are taken from our Bespoke offering: Kaleidoscope, Tangerine, and Stone Blue.


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