Diesel has been ploughing a unique route in fashion since 1978. Italian founder Renzo Rosso set out to create a jeans brand that would be a pioneering alternative to the denim giants on the scene – and succeeded.

That spirit of determination and individuality marks out the brand’s difference today. Diesel denim and casual collections for men and women stand for passion and self-expression. Backed by lashings of Italian style verve and quality of course, which has helped Diesel to nail its premium level of quality, and carve a playful niche in the global luxury market.